Product content and media design for a dermatology line
Product photography, art direction and social-ready media design for the Vafaie Dermatology supplement range.
- Client
- Janet Vafaie
- Category
- Dermatology, health & beauty
- Role
- Content creation, media design, photography
- Tools
- Adobe Illustrator, Canva
Overview
Content creation and media design for the Vafaie Dermatology product range: a consistent look for the supplement line that could carry across social posts, e-commerce listings and printed collateral without being reshot for each placement.
The approach was to keep a single saturated backdrop and a repeatable hand-held framing, so individual products could be swapped in and out while the set still reads as one campaign.
Product content
Vafaie Dermatology product content
Range shot from the same set
Product and packaging content
A repeatable set
Working to one lighting setup and one backdrop meant the whole range could be photographed in a single session and still look deliberate rather than incidental.
The framing was chosen for cropping: each frame holds up at a square social crop, a tall story crop and a wide banner, so a single shot serves several placements.
Photography
Photography and media design by Antonina Anselmo.